James Sanders James Sanders
About Me
James Sanders

Marketing Professional

specializing in:

Brand Development · Product Integration · Digital Strategy

I’ve spent over a decade supporting campaigns, events, and creative production across live entertainment, higher education, and small business. At Belterra Casino Resort, that meant live-show marketing, a property operations calendar, and 100+ creative projects.

10+ Yearsof Professional Marketing Experience

25+ BrandsPartnerships & Collaborations

Experience

Boyd Gaming (Belterra Casino Resort) Live entertainment marketing for 100+ creative projects and 20+ shows, and a property operations calendar across 6 dining and bar venues and 13 event spaces.Wrote a marketing training manual and had it in use with a new teammate within six months.Coordinated stakeholders and vendors so monthly events matched what each department needed.Developed an improved Marketing training manual and implemented it with a new employee within six months.Coordinated internal stakeholders and vendors for monthly events, aligning multiple department leaders’ vision on our product.
Purdue University Templates and project stories for new regional development programs, and day-to-day direction for a 2-person social media intern team.
School Datebooks Published 100+ custom handbooks and managed a team of 20 interns.
HelloFresh A community sponsorship with HelloFresh, the largest meal-kit brand in the U.S.
CASE STUDY
Belterra Casino Resort
Marketing Coordinator

Supported the move from a 26-year physical ticket pickup to Ticketmaster, and was the property’s main contact with Ticketmaster on the marketing side.

Belterra Casino Resort vendor showcase in the Titanium ballroom
CASE STUDY
Premium Seat Strategy
Belterra Casino Resort

Noticed premium seats going unsold, rebuilt the Ticketmaster inventory, and opened a new tier that increased premium sales per show.

STAGE PREMIUM TIER
CASE STUDY
Purdue Center for Regional Development
Marketing Specialist

Branded templates and presentation assets for a new curriculum program, plus local project stories for regional stakeholders. Supervised two interns.

Hometown Collaboration Initiative one-page template for Purdue Center for Regional Development
CASE STUDY
JLL & Corrigo
App Integration, Product Integration

A short branded tutorial for Corrigo, JLL’s maintenance app. Color, music, and screen capture in one film technicians can follow.

Echo Karaoke
Graphic Designer

Redesigned the company name and identity, then produced menus, ads, and campus event promotions around it.

Echo Karaoke menu design
School Datebooks
Account Manager & Desktop Publisher

Layout and quality control for 100+ custom handbooks, then a season as account manager with a team of about 20 interns.

Indiana School for the Blind and Visually Impaired
Project Archivist

With EPICS engineers, documented classroom tools for visually impaired students, including a braille-typewriter insert instructors can actually use.

Freelance

Freelance Marketing
Campaigns & Design

Marketing materials, social content, and promotions for small businesses. Most of the work is ongoing, not a one-off file.

Brand Development
Identity & Rebrands

Names, marks, and the pieces that use them. Echo Karaoke was a full identity reset. Upwork clients needed the same kind of system on a shorter timeline.

Product Integration
Partnerships & Placement

Placements where the product has to feel useful, including a community sponsorship with HelloFresh.

Marketing Specialist | Upwork Freelancer, Sept 2018–Present

Marketing Strategist | Lifted Enterprise Network, June 2026–Present

© 2026 James Sanders

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